Wilmington, Delaware, January 28, 2008—The healthcare marketing expertise of Aloysius Butler & Clark (AB&C), one of the nation’s leading healthcare marketing agencies, earned two 2007 HealthLeaders Media Marketing Awards.
 
An awareness campaign promoting angioplasty services at Holy Name in Teaneck, New Jersey, won a silver award in the Best Marketing Quality Campaign category. The advertising campaign included print, radio, outdoor and freestanding newspaper inserts.

AB&C also took silver for Best Service-Line Campaign for a campaign created to promote various service lines for Abington Memorial Hospital in Pennsylvania. A combination of print and radio advertising, as well as bus shelter signs and signs in a popular nearby retail mall, were used.

The HealthLeaders Media Marketing Awards program, started in 2007, was designed to celebrate the nation’s best healthcare marketing campaigns. A panel of judges selected the winners using a variety of criteria, with an emphasis not only on the look and quality of the campaigns, but also on results.

AB&C (www.a-b-c.com) is a 37-year-old communications agency established in business-to-business and consumer marketing. The agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries, including healthcare, finance, technology and life sciences.

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