Teens don't want to be preached to about anything—especially smoking. We went another way to make our point.

A hospital spot without doctors and nurses? Instead we used real kids in this down-to-earth approach for a children's hospital.

We took a whimsical route in giving smokers something memorable to think about before lighting up.

Instead of the bank extolling its own virtues, we let a series of customers do it in their own words.