Wilmington, Delaware, May 23, 2006—Aloysius Butler & Clark (AB&C) was recognized for excellence in financial services marketing with three Eureka! Awards. The submissions were judged on creative concepts, implementation and results. The agency scored an award in the retail/consumer category for a campaign it developed for Sun East Federal Credit Union titled “Home Sweet Home Equity.” The campaign, which included direct mail, statement inserts and in-branch promotional materials, generated more than a 30 percent increase in approved loans. A newsletter created by AB&C for United Teletech Financial Credit Union, titled Table Talk, won in the publications division. Another campaign created for United Teletech, titled “U-Turn Auto,” won in the mixed media campaign category. AB&C is a 35-year-old communications agency established in business-to-business and consumer marketing. The agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries, including healthcare, finance, technology and tourism. AB&C is a member of the Transworld Advertising Agency Network (TAAN), the Public Relations Society of America (PRSA), the Advertising Clubs of Delaware and Philadelphia, the Art Directors’ Club of Philadelphia, the Jersey Shore Public Relations & Advertising Association (JSPRAA) and the American Marketing Association. -End- |