Wilmington, DE, April 20, 2006—Aloysius Butler & Clark (AB&C) announces the addition of two new clients to its roster: Cadbury Senior Services, a leader in senior residential and continuing care services; and Longevity Alliance, offering investment, financial, health funding and insurance products that can help people make longer lives better.

AB&C has been selected to create national print ads, direct mail and radio spots for Washington D.C.-based Longevity Alliance, which helps older individuals develop a total financial solution to help them sustain their lifestyle for as long as they live. Longevity Alliance provides objective advice and explores the marketplace for the products that will best suit the needs of older adults.

The agency will develop branding, create ads and collateral, and consult on public relations for Cadbury Senior Services, a not-for-profit organization, providing senior residential and continuing care services. With 26 years of experience providing independent, assisted and skilled nursing care, Cadbury Senior Services provides comprehensive high-quality services that meet the physical, emotional, social and spiritual needs of seniors. Cadbury’s family of affiliates includes two continuing care communities, an award-winning “at home” program, a professional consulting firm and a charitable foundation.

AB&C is a 35-year-old communications agency established in business-to-business and consumer marketing. The agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries, including healthcare, finance, technology and tourism. AB&C is a member of the Transworld Advertising Agency Network (TAAN), the Public Relations Society of America (PRSA), the Advertising Clubs of Delaware and Philadelphia, the Art Directors’ Club of Philadelphia, the Jersey Shore Public Relations & Advertising Association (JSPRAA) and the American Marketing Association.

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