Wilmington, DE, April 4, 2006—Aloysius Butler & Clark (AB&C) has been hired to provide branding and strategic marketing services for Members United Corporate Federal Credit Union, the name for the new company to be formed by the pending merger between Empire Corporate Federal Union and Mid-States Corporate Federal Credit Union. Empire Corporate Federal Credit Union is a $4.2 billion financial institution that provides wholesale investment, credit, payment and correspondent services to over 1,000 credit unions. Empire has a national field of membership and is headquartered in Albany, NY. With assets of over $4.5 billion, Mid-States is the leading provider of investment and correspondent services to credit unions in the Midwest. More than 1,000 credit unions are members of the company, which is headquartered in Warrenville, IL. AB&C is a 35-year-old communications agency established in business-to-business and consumer marketing. The agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries, including healthcare, finance, technology and tourism. AB&C is a member of the Transworld Advertising Agency Network (TAAN), the Public Relations Society of America (PRSA), the Advertising Clubs of Delaware and Philadelphia, the Art Directors’ Club of Philadelphia, the Jersey Shore Public Relations & Advertising Association (JSPRAA) and the American Marketing Association. -End- |