The agency has been hired by the Saint Barnabas Health Care System to provide branding for its Community Medical Center in Toms River, New Jersey. The Center, an affiliate of the Saint Barnabas Health Care System, is a nonprofit, 587-bed, fully accredited, acute-care hospital.

HMI, the fastest-growing musculoskeletal service line development company in the world, has also selected AB&C to help with corporate branding strategy. HMI works with hospitals and health systems on a long-term, market-exclusive basis to evaluate, plan and implement service line operations.

AB&C is a 36-year-old communications agency established in business-to-business and consumer marketing. The agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries, including healthcare, finance, technology and tourism. KFDunn, the life sciences marketing division of AB&C, provides a full range of communication services for the life sciences industry including clinical diagnostics, radiology, molecular diagnostics, biotechnology, bioinformatics, genomics, proteomics, drug discovery and biomedical products. AB&C is a member of the Transworld Advertising Agency Network (TAAN), the Public Relations Society of America (PRSA), the Advertising Clubs of Delaware, Philadelphia and New Jersey, the Art Directors’ Club of Philadelphia, the International Association of Business Communicators (IABC), the Jersey Shore Public Relations & Advertising Association (JSPRAA), the Society for Healthcare Strategy & Market Development (SHSMD), the Medical Marketing Association, the Coalition for Personalized Medicine and the American Marketing Association.