AEGON has hired AB&C to brand and market its new pet insurance product, an expansion of its current services that include life insurance and pensions, savings and investment products. AB&C will name the new product, create logos and taglines, and strategically position AEGON in the pet insurance market.

AB&C has been selected by Anchor Health Properties, a national firm devoted solely to the development of medical facilities, to provide strategic services. The agency will conduct a brand review and analysis and create a comprehensive marketing plan for Anchor Health Properties.

Hagley Museum and Library, a longtime tourist destination in the Brandywine Valley, has also hired AB&C to provide comprehensive brand development services to increase awareness of the museum and library among potential visitors in the region.