AB&C received a gold Jasper for a direct mail campaign and a silver Jasper for a billboard it created for AtlantiCare, a health care system headquarted in Egg Harbor Township, New Jersey. The direct mail includes a monthly calendar of community services and programs as well as health tips. The direct mail and billboard are part of “I am AtlantiCare,” a campaign the agency developed to make the region aware of AtlantiCare’s extensive services and programs and to promote its message of health and wellness. The campaign features a variety of AtlantiCare employees in various roles and, in addition to direct mail and billboards, uses an array of marketing mediums including vehicle wraps, print ads and television commercials to promote its message of health, wellness and compassion.

The agency also took home a silver Jasper for a billboard it created for Bayshore Community Health Services. The billboard was created for Bayshore’s SleepCenter® as part of a print advertising and outdoor campaign.