Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, with more than two decades of health care marketing experience, received three awards from the Jersey Shore Public Relations and Advertising Association (JSPRAA) for materials it created for Bayshore Community Health Services and Holy Name Hospital.

Competing with more than 400 entries in 80 categories, AB&C was awarded a Gold Jasper in the Outdoor Advertising category for its emergency room superhero billboard. The winning billboard is part of a campaign that focuses on the hospital’s commitment to shorten the length of an ER visit by enlarging the size of its ER treatment team and doubling the space devoted to treating less severe cases at its Mitchell Pavilion’s Fast Track unit.

A second ER newspaper ad campaign designed by AB&C for Bergen County’s Holy Name Hospital received a silver award in the Newspaper Advertising category. The agency also took home a silver award in the Direct Mail competition for a single piece it designed to create awareness of the Bayshore Community Health Service system with physicians.