A limited edition, collectable metal tin designed by Aloysius Butler & Clark (AB&C) for Remington Arms captured a gold ADDY from District Two of the American Advertising Federation.

The Remington Arms Rim Fire Tin was created by AB&C in response to WalMart’s challenge to Remington Arms to develop a strong point-of-sale presence. The nontraditional new packaging is decorated with images from the Remington sporting art collection. To build demand for successive editions, AB&C positioned it as “first in a series.” The first tin sold out in 2,300 WalMart stores nationwide.

After being honored with a gold ADDY from the Philadelphia Ad Club, the winning piece progressed to the district level, competing with 750 entries from district club members in representing local advertising clubs in New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington, D.C.
As a gold ADDY winner from District Two it will automatically move up to the national ADDY competition to be judged with winners from the other fourteen districts across the country and entries from around the world.