A limited-edition, collectible metal tin created by AB&C for Remington captured a gold ADDY. The project, developed to create a strong point-of-sale presence for Remington at WalMart, features images from the Remington sporting art collection and was positioned as the “first in a series” to build in demand for successive editions. The first tin sold out in 2,300 WalMart stores nationwide and the second edition is currently in production. AB&C won a silver ADDY for Bright Spots, a quarterly publication it creates and produces for ING DIRECT. Designed to reflect the unique style of the bank and provide specific and general financial information to the bank’s approximately 500,000 customers nationwide, Bright Spots (a play on the bank’s orange ball icon) has also been utilized as a successful cross-selling vehicle for the bank’s product lines Three bronze ADDYs were also awarded to AB&C for the Clifford Brown Jazzfest ’03 poster and for the agency’s Thanksgiving card and promotional mailer campaign. |