New clients welcomed by AB&C include: AVCARD, the most widely used and accepted aviation credit card in the world, recently engaged AB&C to redevelop the company’s marketing program to enhance one-to-one marketing to its worldwide customer base. AB&C will provide overall strategic marketing direction, redesign the company’s web site and develop traditional and electronic direct mail. Campania International, a leading manufacturer, distributor and wholesaler of fine garden accents, has retained the services of AB&C to create a business-to-business advertising campaign. Well-known developer Tom Draper’s newest project, Cannery Village, has hired AB&C to develop a strategic marketing plan and a complete marketing campaign for the 145-acre community. The AB&C team will provide a full spectrum of services including creative, public relations, media planning and placement and marketing research. The horticultural labeling division of Checkpoint Systems, Inc. (NYSE:CKP), a multinational company that manufactures and markets labeling systems, has turned to AB&C to create a national print advertising campaign to promote its line of custom horticultural tags, stakes and labels used by home and garden centers. The AB&C team has also been tapped by Computer Aid, Incorporated to write and design a client communication and advertising campaign. The worldwide company offers a broad spectrum of methodology-based IT service offerings that focus on processes and metrics. Eden Bioscience Corporation (NASDAQ: Eden) will utilize AB&C’s research, design and media planning and placement services to market its new, patented, proprietary technology to activate natural plant growth. HOSTMYSITE.com, a successful dot-com company dedicated to web site hosting servicing since 1997, has turned to AB&C for a complete marketing communications program. AB&C will develop radio and print advertising, as well as collateral materials, web design and a corporate identity package. The Intercollegiate Studies Institute (ISI), a nonprofit, educational organization that presents lectures, conferences and publications for hundreds of thousands of students and faculty nationwide has selected AB&C to develop an advertising and public relations campaign. AB&C has also been hired to get Delawareans moving with a full marketing campaign to promote The Lt. Governor’s Challenge. The program, supported by John Carney, Delaware’s Lt. Governor, and developed with the help of Christiana Care Health System and the American Cancer Society, is designed to build a healthier, stronger Delaware. The program encourages Delaware citizens, of all ages and from every walk of life, to include physical activity in their lives. AB&C will provide research, strategic planning, creative services, media planning and public relations services for the statewide program. |