AB&C provided advertising and collateral to help Friends Life Care At Home®, a unique non-profit Quaker organization dedicated to affordable senior care, launch The Affordable Life Care Plan™. The innovative life care plan enables people to receive all the health care services they need as they age in the comfort and privacy of their own homes in Philadelphia, Bucks, Montgomery, Delaware, Chester, Lehigh and Northampton counties in Pennsylvania and New Castle County, Delaware.

The agency has also been selected to provide strategic planning services to Delaware Guidance Services for Children and Youth, Inc. The organization, devoted to providing quality mental health services to children, youth and their families in Delaware for the past fifty years, will work with AB&C to develop a marketing/communications plan.

IT world leader in process and productivity, CAI, based in Wilmington with over 1,700 associates worldwide, has also turned to AB&C to provide creative and media planning services. The agency is working with the CAI team to develop a customer communication program and advertising.

Geisinger Health System, providing health services for more than two million people in 38 counties in Pennsylvania, and Holy Name Hospital, a 361-bed medical center in the metro New York area (Teaneck, New Jersey), have both tapped AB&C to create recruitment campaigns and provide media planning.