Aloysius Butler & Clark Provides Strategic Branding for New Clients
Wilmington, DE, November 19, 2009—Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, has added two new clients—Burris Logistics and Trinity Transport Inc. AB&C is providing strategic branding services for the two major transportation companies.
Burris Logistics is a leader in precision temperature-controlled logistics management and provides services for the entire food distribution channel with a primary emphasis on the refrigerated component. AB&C has completely restructured the Burris Logistics website and provided the client with strategic positioning and marketing tactics to create a more consistent brand. In addition to the website, the agency has created new collateral pieces, PowerPoint templates and desktop wallpaper with the positioning statement “Burris Logistics Supply Chain Solutions: Integrity Delivered.”
Trinity Transport Inc. is a logistics company ranked among the top freight brokers in the nation. Headquartered in Seaford, Delaware, Trinity has regional service centers in Texas, Missouri and Iowa, as well more than 65 agent locations across the country. AB&C will help Trinity launch its new division, Trinity Customized Logistics, and its Transportation Management Software (TMS) through marketplace research, strategic positioning and brand identification.
“Our interactive team has done a tremendous job creating a fresh look for the Burris Logistics website,” said AB&C president and CEO John Hawkins. “We are looking forward to assisting Trinity Transport Inc. in developing a brand for its TMS software.”
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.