Aloysius Butler & Clark Provides Interactive Services to New Clients
Wilmington, DE, December 22, 2009—Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, is providing interactive services to three new clients—Nixon Uniform Service & Medical Wear, Omega Medical Center and Radian.
Nixon Uniform Service & Medical Wear provides, launders and delivers a complete line of medical apparel and linens, along with other reusable products. Nixon is the largest and fastest-growing textile rental company in the mid-Atlantic. “We were asked to redesign and rewrite Nixon’s website to make it more user-friendly and better meet the company’s business goals,” explained Mike Gallagher, managing partner at AB&C.
Omega Medical Center provides occupational health services, workers’ compensation injury care, physical therapy and rehabilitation, as well as in-house x-ray and lab services. “For Omega, we are developing a website with extensive information for employers and benefit carriers,” said Gallagher. “The website will feature services offered, information on Omega’s mobile and onsite testing services, and updates on important health topics like the H1N1 virus.”
Radian Group Inc., headquartered in Philadelphia, provides private mortgage insurance and related risk mitigation products and services to mortgage lenders nationwide through its principal operating subsidiary, Radian Guaranty Inc. These services help promote and preserve homeownership opportunities for homebuyers, while protecting lenders from default-related losses on residential first mortgages and facilitating the sale of low-downpayment mortgages in the secondary market. “Radian engaged AB&C to create a multicomponent campaign that included traditional print collateral and an interactive website component,” said Gallagher.
“Good online marketing starts with needs assessment and an analysis of business goals. Our interactive department takes clients through every step of an online plan, from strategic thinking, through web development, to interactive marketing, social media, and campaign and ROI analysis,” said Gallagher.
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.