AB&C Financial Marketing Wins National Awards from Two Financial Associations
Wilmington, Delaware, May 16, 2007—The Credit Union National Association (CUNA), the premier national trade association serving credit unions, and The Credit Union Executives Society (CUES®), an independent membership association for credit union executives worldwide, have recognized work created and produced by Aloysius Butler & Clark (AB&C) in annual competitions.
A direct mail program conceived, created and produced by AB&C for Sun East titled “Green is the New Black” won a CUNA Diamond Award, as well as a CUES Golden Mirror Award, in the category of segmented marketing. The program promoted an investment workshop for women.
The judging criteria for CUNA Diamond Awards included demonstrating a sound strategy given the company’s positioning in the marketplace, effective design, the quality of the creative and production work, and the results.
The prestigious CUES Golden Mirror Awards® recognizes the credit union industry’s most creative and results-producing marketing efforts. This year more than 800 entries were submitted for the association’s 33rd annual competition in 25 categories.
The agency also won an award of merit in the direct marketing/mail single category for a checking account promotion it created.
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.