Articles
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March 25, 2011
Reinforce your brand with as many touch points as possible— whether you’re a car manufacturer or a physician recruiter.
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March 10, 2011
Successful recruitment is more than simply putting together a job description and posting it out to the industry’s dominant job board.
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March 04, 2011
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March 02, 2011
Today, more than any time in history, we are seeing a distinct line drawn between the way young physicians (28-35) and more experienced physicians (36+) want to be recruited.
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February 18, 2011
I have to admit — from the moment I saw the original commercial my inner geek shouted with joy.
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February 10, 2011
It seems like only yesterday. I wanted to catch the attention of that special person and I knew the perfect way to go about doing it — the mix tape!
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January 31, 2011
Project Goal—Source candidates to fill three radiologist positions for a new facility that was currently under construction but needed to be staffed and ready to see patients immediately upon opening.
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January 31, 2011
Fear is a terrible thing.
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January 10, 2011
In the 1960s, communication theorist Marshall McLuhan dedicated himself to determining the effects of new media on society.
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October 05, 2010
The Philadelphia ad firm that once hyped the Pennsylvania Railroad, Schmidt's Beer and Brillo pads is now part of Wilmington marketing communications company Aloysius Butler & Clark.
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October 04, 2010
Al Paul Lefton Company to Become a Division of AB&C.
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October 04, 2010
Aloysius Butler & Clark (AB&C), a full-service marketing communications firm, announced the acquisition of one of the country’s longest-standing, independent advertising agencies, Al Paul Lefton Company (Lefton), based in Philadelphia.
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October 04, 2010
One of Philadelphia’s oldest independent advertising agencies, Al Paul Lefton Co., has been acquired by a Delaware agency, the buyer said Monday.
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October 04, 2010
Wilmington - Aloysius Butler & Clark (AB&C), a marketing communications firm, announced the acquisition of Al Paul Lefton Company, based in Philadelphia. AB&C is an advertising agency with clients in health care, public health, higher education and financial industries.
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September 08, 2010
St. Joseph Hospital's website was jam-packed with information, such as department phone numbers and press releases. However, an evaluation found that for users to find the information they were looking for, they would have to commit a good deal of time to dig through the poor site organization. So hospital marketers decided to redesign the site so that patients and staff could easily find information and so they could confidently direct consumers online in ad copy.
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September 01, 2010
Reinforce your brand with as many touch points as possible— whether you’re a car manufacturer or a physician recruiter
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July 29, 2010
I have to admit — from the moment I saw the original commercial my inner geek shouted with joy. Not only was the original iPhone the answer to what I had been dreaming about for five years — since walking around with a Palm Pilot and a rather large, uncomfortable cell phone tucked into my pants pocket — but it was also produced by a company that creates intuitive, sexy computers that I’ve been using since college — Apple! This was a dream come true.
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July 06, 2010
How do you communicate for your business? If you’re focused only on traditional marketing tactics, it’s as if you’re trying to reach your target with a mix tape.
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June 14, 2010
Fear is a terrible thing. Especially when it causes healthcare systems to back away from using a potentially powerful communications tool.
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June 07, 2010
Successful recruitment is more than simply putting together a job description and posting it out to the industry’s dominant job board. In your struggle to find top talent you need to understand two essential truths: 1.) You are different; and 2.) Your differences are what make your organization attractive.
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April 01, 2010
The search for true, quantitative ROI has kept many a healthcare marketer up at night. For most campaigns, it’s simply hard to prove that the billboard on the highway convinced 17 patients to schedule an appointment. But The Chester County (PA) Hospital solved the ROI conundrum with its online cardiac risk assessment tool and corresponding ad campaign.
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December 01, 2009
The President's Council of Advisors on Science and Technology defines personalized medicine as "tailoring medical treatment to the individual characteristics of each patient by classifying individuals into subpopulations that differ in their susceptibility to a particular disease or their response to a specific treatment." To this end, FDA is now developing guidelines that address the co-development of a drug and the companion diagnostic test (or diagnostic test and companion therapeutic) that will allow these subpopulations to be identified and treated accordingly.
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November 16, 2009
In the 1960s, communication theorist Marshall McLuhan dedicated himself to determining the effects of new media on society. In the course of his work, McLuhan coined the expressions “global village” and “the medium is the message,” theorizing that the medium that carries a message is more apt to affect audience perception than the so-called message itself.
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August 01, 2009
Times are tight. Health care executives are curbing expenses and taking extraordinary steps to reduce external spending.
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May 21, 2009
The impact of a down economy has forced the ROI mantra to the tips of tongues. Depending on your marketing focus, the resulting reduced budget and increased accountability can cause anything from minor tremors up to tectonic shifts in your marketing communications mix.
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May 01, 2009
You have finally launched your beautiful customer-centric website. Now how are you going to get people there?
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February 27, 2009
What does maintaining your weight over the holidays have in common with marketing during a recession? One thing: keeping your eye on the prize.
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January 21, 2009
How do you give a name to something that’s been around forever, but is being used in a new and different way?
Life Sciences Executive Exchange
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August 01, 2008
Source candidates to fill three radiologist positions for a new facility that was currently under construction but needed to be staffed and ready to see patients immediately upon opening.
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October 28, 2007
Paying little heed to hierarchy is working well for Aloysuis Butler & Clark
The News Journal
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October 10, 2007
The opening reception at the Society for Healthcare Strategy & Market Development was held last night in the exhibit hall with all of the folks who have the challenging job of marketing to marketers.
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August 05, 2007
For some businesses, a marketing budget is an afterthought, an “extra” that they might spring for if there’s money remaining after meeting their fixed budget needs.
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June 21, 2007
If you’ve ever done any house painting you know how important it is to do the prep work—spackling, sanding, priming—before any paint goes on the walls.
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June 11, 2007
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March 02, 2007
Cost and Technology Trends Will Create New Marketing Demands
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September 12, 2006
Every day consumers are bombarded with a seemingly endless deluge of marketing messages.
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July 10, 2006
A considerable amount of research has been devoted to learn how marketers can segment audiences to deliver more consumer-centric messages.
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March 08, 2005
Consider Events As a Marketing Tool
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Today, more than any time in history, we are seeing a distinct line drawn between the way young physicians (28-35) and more experienced physicians (36+) want to be recruited. With younger physicians being more comfortable with emerging and recently established communication platforms (web and text messaging), we are seeing a fundamental shift in recruitment marketing tactical trends.