What happens when one of the nation’s leading healthcare marketing agencies joins forces with the foremost pioneer of interactive targeted recruitment messages? Geisinger Health System can tell you. When Geisinger needed to recruit a new head of interventional radiology, they turned to AB&C and PinPoint Strategies. Our powerful team has more than 12 years of experience developing e-learning programs and strategies for Fortune 500 companies. We created a highly targeted, customizable presentation that resulted in a tremendous boost to Geisinger’s response rate. The integrated recruitment campaign used direct mail to reach candidates and a modular CD-ROM presentation comprised of separate video “chapters.” It was assembled in a nonlinear format—allowing candidates to quickly access the elements of most importance and interest to them.

Heart disease is the number-one killer of women. When The Cardiology Division of New York University Medical Center signed on as a sponsor of the American Heart Association’s “Go Red for Women,” they challenged AB&C to “make some noise” to let employees and visitors know about its involvement.

We adorned the front of the building with mannequins in red dresses holding red, heart-shaped balloons, surrounded the lobby pillars with red balloons, and laid a red carpet to guide participants to free blood pressure, cholesterol and glucose screenings. To encourage participation we offered prize drawings for heart-healthy prizes to those who got screened. More than 750 people were screened in three hours and the center received countless positive comments about the event.