Friends, Schmiends – Making Social Media Count
The top 35 banks on Facebook reach a mere 0.6% of their base, according to a study by Retail Bank International. “If you exclude the three top-performing banks, the average drops to one in every 525 customers – only 0.2% of their base.” The numbers point to three interesting challenges financial institutions face in crafting [read more]
How’s your elevator speech?
You get on an elevator, and the chirpy woman with the same show badge asks, “So, what do you do?” Concentrating on nothing in particular on the way down to the convention hall was the game plan, but you answer, “I’m president of a bank.” “Wow,” Chirpy says. “What bank? That one they were occupying [read more]
Is it possible to be all things to all people?
Generally no. But exceptional customer service can get you pretty close. Baby boomers have the cash and need wealth management advice; families need homes or car loans and college tuition money; Gen X and the Millennials want…well, who really knows, but they own the future. You want them all, right? If your teller lines at [read more]