You can’t forget strategy when talking about social media.
99 ways to use Twitter?
There are plenty of articles on the Internet that outline the 17 ways to use Twitter or the 32 ways to use Facebook. If your approach to social media has been to start with these types of articles, you may be focusing too quickly on tactics without an appropriate social [read more]
Numbers don’t lie: Why hospitals need to advertise online.
By: Kelly Hocutt and David Michaluk
Are you still reluctant to advertise your hospital on the web? Maybe you’re bound by tradition. Or maybe you think healthcare is too private for the web — and people seek information only from people they can trust. But research by OTX and Google shows that adding search and web [read more]
Check out what’s dangling from the rear-view mirror while you’re at it.
Looking for an easy way to gauge your client’s driving forces? Ask what’s on his or her dashboard.
Dashboards are a businessperson’s CliffsNotes®, condensing tomes of information into readily digestible nuggets. Where do overall profits stand? Any new leads from the northeast territory? Is maternity patient volume up? Dashboards provide a snapshot of the key metrics [read more]