Physician recruitment predictions for 2012
2011 saw increased demand for a limited supply of physicians in hospitals and primary care practices. 2012 will be even more competitive. Here are the top four issues we predict will have the greatest impact on recruiting success: 4. We’ll recruit through mobile devices. Doctors are on the go and using smart phones more than [read more]
Friends, Schmiends – Making Social Media Count
The top 35 banks on Facebook reach a mere 0.6% of their base, according to a study by Retail Bank International. “If you exclude the three top-performing banks, the average drops to one in every 525 customers – only 0.2% of their base.” The numbers point to three interesting challenges financial institutions face in crafting [read more]
Good Ad or Sucky Ad
As a guy who works in advertising I often get asked by family, friends, acquaintances and perfect strangers to offer my opinion on current ads in the marketplace. I find this funny because, unlike most people, when I meet doctors, lawyers and auto mechanics, I don’t find a way to wedge questions related to lumps [read more]