Social Marketing
Engaging specific populations and motivating behavior change present unique challenges. AB&C brings a fresh perspective by using social-marketing approaches to enhance communication and build trust. We call it Audience Behavior Change (ABC) Marketing. By applying health communication theory, evidence-based approaches and formal evaluation, we go beyond traditional marketing to help healthcare organizations accomplish vital goals, including:
- increasing participation in clinical trials
- improving compliance by enhancing health literacy and cultural competency
- building stronger relationships with diverse community groups
- assessing and enhancing community benefit
- influencing attitudes about risk behaviors
AB&C has a long track record of producing effective campaigns for tobacco prevention, smoking cessation, cancer screenings, drug abuse prevention and treatment, adolescent pregnancy prevention, and other public health goals. See what our fresh perspective can do to help you reach out with greater success.