Radio and Browsing – Perfect Together.
Good news for our clients who utilize radio. A new RAB survey shows that radio advertising grows online brand browsing by 52%.
Twenty-three brand campaigns were measured in the research. Not only were 52% of respondents more likely to include that brand name in their browsing, but 58% of all browsing stimulated by radio took place [read more]
Case Study: Greater Wilmington Convention & Visitors Bureau
This is the second in a series of case studies for those who read our blog. I think it’s a nice opportunity to share examples of our work.
Promoting Corporate Event Planning in Wilmington, DE
Client: Greater Wilmington Convention & Visitors Bureau (GWCVB)
Situation
For the first half of 2009, the GWCVB asked AB&C to promote its B2B efforts [read more]
Case Study: Southern Delaware Tourism
Below is the first in a series of case studies that we wanted to share with those of you who read our blog. We think it’s a great opportunity to share examples of our work and capabilities. The case study below, for our client Southern Delaware Tourism, showcases our online media capabilities, specifically paid search [read more]