Will online marketing and social media kill the jumbotron?
These days, it seems like everyone is asking whether something is about to kill something else: "Will html5 kill flash?" "Will the iPad kill Kindle?" So, with tongue firmly in cheek, I thought, "I gotta get in on this killing spree." In my daily romp through my normal news sites, I stumbled upon an article [read more]
Radio and Browsing – Perfect Together.
Good news for our clients who utilize radio. A new RAB survey shows that radio advertising grows online brand browsing by 52%. Twenty-three brand campaigns were measured in the research. Not only were 52% of respondents more likely to include that brand name in their browsing, but 58% of all browsing stimulated by radio took [read more]
Case Study: Greater Wilmington Convention & Visitors Bureau
This is the second in a series of case studies for those who read our blog. I think it's a nice opportunity to share examples of our work. Promoting Corporate Event Planning in Wilmington, DE Client: Greater Wilmington Convention & Visitors Bureau (GWCVB) Situation For the first half of 2009, the GWCVB asked AB&C to [read more]