De-visualizing Data: The MINI Camden’s Mission Control dashboard tells you like it is
Clear concise data visualization can truly be a game-changer. The difficulty comes in finding the best way to present your KPIs in a way that is quickly and easily digested. To celebrate 50 years of motoring mayhem, MINI has introduced Mission Control as part of its limited-edition Camden package. In their words: “By bringing the [read more]
Dogfish Head: A craft brewer increasing sales through crafty social media.
Delaware-based Dogfish Head has a recipe for success both in the kettle and in the marketplace. According to Nielsen Co., the brewery spent a mere $2,000 on traditional media in 2008, and nothing in 2009. So what are they doing? Founder Sam Calagione has found a nice mix of limited-release beers, such as the Miles [read more]
Are you a mix tape, or a playlist?
It seems like only yesterday. I wanted to catch the attention of that special person and I knew the perfect way to go about doing it — the mix tape! A combination of all those songs that would tell her exactly how I felt and why she should want my company as much as I [read more]