Barbie uses social media to choose her next career.
The 50-plus doll was once limited to traditionally “feminine” career choices such as ballerina, model, teacher or nurse. As times changed and women threw off their shackles (did Barbie ever even have a bra to burn?), her options expanded: paratrooper, paleontologist, pilot and even President of the United States.
Now, for the first time ever, loyal [read more]
Radio and Browsing – Perfect Together.
Good news for our clients who utilize radio. A new RAB survey shows that radio advertising grows online brand browsing by 52%.
Twenty-three brand campaigns were measured in the research. Not only were 52% of respondents more likely to include that brand name in their browsing, but 58% of all browsing stimulated by radio took place [read more]
Case Study: Greater Wilmington Convention & Visitors Bureau
This is the second in a series of case studies for those who read our blog. I think it’s a nice opportunity to share examples of our work.
Promoting Corporate Event Planning in Wilmington, DE
Client: Greater Wilmington Convention & Visitors Bureau (GWCVB)
Situation
For the first half of 2009, the GWCVB asked AB&C to promote its B2B efforts [read more]