Shawn Kessler to present at Association of Staff Physician Recruiters annual conference
AB&C will be attending the Association of Staff Physician Recruiters Conference in Chicago from August 14 to 17, 2011. Shawn Kessler, Senior Strategist, along with client Emerson Moses of Baystate Health, have been selected to speak on Tuesday, August 16, at 10:30 a.m. Their presentation, entitled “Creation and Implementation of a Recruitment Marketing Campaign — A Baystate Health Case Study,” will focus on the results that Baystate Health has achieved through a branded recruitment campaign, unified messaging and strong metrics.
Shawn Kessler will also be available to answer any questions one-on-one at booth 208 during the conference. Stop by to chat and try your luck at winning one of five $100 Visa gift cards.
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.