Aloysius Butler & Clark Expands Client Base
Wilmington, DE—Aloysius Butler & Clark, a full-service marketing communications firm, is working on various interactive projects for three new clients: The Fun Department, The Switch Beverage Company and Official Payments.
The Fun Department, the tristate area’s leading provider of nontraditional teambuilding, recently asked AB&C to redesign its website. The goal was to create a site and identity that would not only communicate the Fun Department’s services and generate new business, but also express the company’s playful spirit. The website went live in October and has prompted several new clients and leads.
The Switch Beverage Company is also getting social media and interactive support. AB&C conducted a social media audit that has led to a redesign of the company’s Facebook page. The new Facebook page will have customized tabs with downloadable content and a direct link to a page where the product can be purchased. The agency is also working on several online contests for The Switch.
AB&C is also providing social media support for Official Payments, the leading provider of electronic bill payment solutions in the United States. After analyzing Official Payments’ unique audience using Nielsen research data, AB&C created a strategic social media plan. The plan included designing, managing and writing the Official Payments’ blog, “Officially Paid,” and enhancing its existing customer-service Facebook and Twitter feeds.
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.