Aloysius Butler & Clark Wins Two ADDY Awards
Wilmington, DE, March 23, 2010—Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, has received two awards in the 2010 ADDY Awards competition sponsored by the American Advertising Federation (AAF). Competing with over 700 entries, AB&C took home one gold and one silver award.
AB&C was honored with a gold award in the category of advertising industry self-promotion for its “Unplug” holiday card. The agency encouraged recipients to take a break from the “wired in” stresses of the work environment and “unplug” during the holiday season. The theme was carried through every detail of the design, down to the logo and stamp. The unique theme helped the card stand out from the typical holiday messages received by clients, prospects and friends.
AB&C won a silver award on behalf of the Delaware Department of Public Health–Tobacco in the category of Local Television for “The Outsider.” The idea for the 30-second spot was developed in collaboration with fellow Wilmington marketing firm, Barron Marketing Associates, and shows smokers stuck outdoors looking in on social events they are missing because they are smoking. The commercial reminds Delaware smokers that “Life’s better on the inside.”
“It’s always an honor to be recognized for the work we produce for our clients,” said John Hawkins, President and CEO of AB&C. “It is equally exciting to be acknowledged for our creative efforts on behalf of the agency.”
The ADDY Awards competition is the industry’s largest and most representative competition for creative excellence. Sponsored by the American Advertising Federation (AAF), the awards are designed to honor advertising excellence and to cultivate the highest standards in the industry. The three-tiered competition starts at the local event with the Philly Ad Club and the 210 AAF member clubs around the nation. The local Gold winners advance to the 14 competitions regionally. Winners of the District competition then advance to the National competition.
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.