Aloysius Butler & Clark Agency of Record for New Healthcare Clients
Wilmington, DE, November 24, 2009—Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, has added two major healthcare clients to its roster—The Health Network of the Chester County Hospital and CentraState Healthcare System. AB&C is the agency of record for both clients.
“We are looking forward to strengthening these clients’ brands and providing comprehensive marketing and communications services,” said John Hawkins, president and CEO of AB&C. “Our team understands the competitive healthcare marketplace, and knows how to best position our clients and engage their audiences.”
The Health Network of the Chester County Hospital is a comprehensive healthcare provider, including the 220-bed Chester County Hospital in West Chester, PA. AB&C is providing branding, strategy and marketing for the hospital and the organization’s ambulatory network. The agency will use a multidisciplinary approach to communicate the strengths of this healthcare network to the community.
CentraState Healthcare System includes a 271-bed acute-care medical center and three senior living communities located in Freehold, NJ. AB&C will be CentraState’s primary marketing/consulting firm for health, wellness and senior services.
“Our team will be able to leverage our experience in the New Jersey markets when working with CentraState,” said Hawkins. “AB&C plans to take a fresh look at the Chester County Hospital brand and service lines, always keeping the organization’s overall marketing objective in mind.”
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.