Aloysius Butler Clark Captures 14 Healthcare Advertising Awards
Wilmington, Delaware — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, won 14 awards in the 25th Annual Advertising Healthcare Awards competition sponsored by the Healthcare Marketing Report. The competition received a record-breaking 4,400 entries from across the country. AB&C was honored with five gold, four silver, one bronze and four merit awards. The agency also won "Best of Show" for a newspaper insert campaign designed for Holy Name Hospital, Teaneck, New Jersey.
AB&C struck gold with a poster and outdoor ad created for the Swier Clinic, a cosmetic surgery practice in Lewes, Delaware; a magazine advertising series designed for Holy Name Hospital; a direct mail piece created for St. Joseph Hospital, Nashua, New Hampshire; and a professional recruitment campaign developed for St. Mary’s Hospital, Leonardtown, Maryland.
Silver awards went to AB&C for a brochure designed for Cadbury Lewes, a retirement community in Lewes, Delaware; a public relations campaign crafted for Union Hospital, Elkton, Maryland; an advertising campaign created for Christiana Care Health System, Wilmington, Delaware; and an annual report for Geisinger Health System, Danville, Pennsylvania.
A nursing calendar developed for Geisinger Health System was recognized with a bronze award.
The agency also received merit awards for a newspaper ad series created for Holy Name Hospital; a direct mail piece designed for the expansion of AtlantiCare Health System, Egg Harbor Township, New Jersey; a single newspaper ad developed for Christiana Care Health System; and a Tobacco Treatment Coaster created for St. Joseph Hospital.
The Healthcare Advertising Awards is the oldest, largest and most prestigious awards competition. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.