Aloysius Butler & Clark Wins Awards for Healthcare Marketing Campaigns
Wilmington, Delaware — The healthcare marketing expertise of Aloysius Butler & Clark (AB&C), one of the nation’s leading healthcare marketing agencies, earned two 2007 HealthLeaders Media Marketing Awards.
An awareness campaign promoting angioplasty services at Holy Name in Teaneck, New Jersey, won a silver award in the Best Marketing Quality Campaign category. The advertising campaign included print, radio, outdoor and freestanding newspaper inserts.
AB&C also took silver for Best Service-Line Campaign for a campaign created to promote various service lines for Abington Memorial Hospital in Pennsylvania. A combination of print and radio advertising, as well as bus shelter signs and signs in a popular nearby retail mall, were used.
The HealthLeaders Media Marketing Awards program, started in 2007, was designed to celebrate the nation’s best healthcare marketing campaigns. A panel of judges selected the winners using a variety of criteria, with an emphasis not only on the look and quality of the campaigns, but also on results.
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.