Aloysius Butler & Clark Continues to Grow with Addition of Seasoned Tourism Marketing Professional Lana O’Hollaren
Working as part of the AB&C account services team, O’Hollaren will lend her considerable tourism marketing expertise and management skills to existing clients, help build the agency’s tourism client base and manage a satellite office for the agency in Rehoboth Beach, Delaware.
During O’Hollaren’s ten-year leadership as the marketing manager for Rehoboth Outlets/Charter Oak Partners she developed annual strategic marketing programs including advertising, promotion, special events, public relations and merchant communications. Her many accomplishments include developing a county-wide retail training program with Delaware Technical Institute, for which she received the Governor’s Tourism Award, and creating a fully accredited, statewide Retail Skills Program with the Delaware Retail Council and Delaware Technical Institute. A graduate of Ohio State University, Lana also spent nine years representing 17 NBC-TV affiliates as an account executive for John Blair in New York City and worked as the executive director of the Downtown Business Association-Jazz Festival, Rehoboth Beach, Delaware. A three-time recipient of the Delaware Governor’s Tourism Award, Lana’s work has also been honored with a Maxi Award from the International Council of Shopping Centers and an Adde Award.
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.