Aloysius Butler & Clark Wins Contract for the Delaware Division of Health Tobacco Prevention and Cancer Screening Media Campaign
AB&C first won the contract for Delaware’s tobacco prevention campaign in 1999 and has provided creative design, strategic planning, media planning and buying, research and public relations services to develop campaigns for smoking cessation and education programs, such as “Quitline,” youth anti-tobacco messages, merchant programs to prevent sales to minors and Delaware’s Clean Indoor Air Act.
In addition to the tobacco prevention programs, the new contract, which began on July 1, 2003, will include cancer-screening programs offered through the division.
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.