Aloysius Butler & Clark Receives Recognition at PRSA Philadelphia 35th Annual Pepperpot and Achievement Awards
Bright Spots, a customer newsletter created by AB&C for ING DIRECT, was recognized in the Single-Piece Communications/Newsletter category. AB&C created Bright Spots (a play on the bank’s orange ball icon), as a quarterly newsletter to reflect the unique style of the bank and provide specific and general financial information to its growing customer base. The publication has also been successful as a cross-selling vehicle for the bank’s product lines. For example, an article on the ING DIRECT home loan product line featured in the February 2003 edition of Bright Spots increased the response rate from 30 percent to 65 percent for less than half of the standard cost per account.
AB&C also received recognition for two entries in the Big Idea category, which features programs submitted and considered by an organization, but not implemented. A promotion created by AB&C for Gift of Life Donor Organization won first place in the category. The program was designed to reach out to transplant recipients and their families with a customized, dimensional gift that inspired them to spread the word about the program and encourage others to donate, volunteer, etc. to Gift of Life.
A promotion created for Camfil Farr by AB&C was also recognized in the Big Idea category. The program, designed to highlight indoor air pollution, was conceived as a traveling, educational exhibit that would appeal to students, scientists and the community at large.
AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.