Redesign Transforms Website from 'Cluttered' to 'Crisp'
St. Joseph Hospital's website was jam-packed with information, such as department phone numbers and press releases. However, an evaluation found that for users to find the information they were looking for, they would have to commit a good deal of time to dig through the poor site organization. So hospital marketers decided to redesign the site so that patients and staff could easily find information and so they could confidently direct consumers online in ad copy.
Read the whole story from HealthLeadersMedia.com. (PDF)