Wilmington agency buys old Philadelphia ad firm
The Philadelphia ad firm that once hyped the Pennsylvania Railroad, Schmidt's Beer and Brillo pads is now part of Wilmington marketing communications company Aloysius Butler & Clark.
AB&C announced Monday that it had purchased the Al Paul Lefton Company as part of its effort to expand beyond consumer marketing and get further into business-to-business advertising. Terms of the deal weren't disclosed.
Lefton, which was founded in 1928, brings a team of eight professionals and many longtime clients into AB&C's portfolio. In turn, the new Lefton division will get to bolster its own business with AB&C's capabilities, said John Hawkins, president and CEO of AB&C.
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